A Guide to Developing Customer Personas
Did you know that 71% of companies that exceed revenue and lead goals have documented customer personas? That’s right; it’s a tool that a large
Did you know that 71% of companies that exceed revenue and lead goals have documented customer personas? That’s right; it’s a tool that a large
Building rapport with a prospect or customer is an essential part of any early sales or service interaction. It is key to being able to
In the world of SaaS today, very few ideas are more important than growth. Even long-time ASX fixtures like CBA and Coles Group are judged
How you reward and recognise your people is a foundation of effective leadership and high performing organisations. In the current competitive landscape, it’s even more
Many of the salespeople and leaders I meet are always asking what makes a successful salesperson? Often, they are focused on sales training – ‘we
I’m not sure where this year has gone. It’s been crazier in many aspects than any other that’s gone before! 40% of 2021 has already
It’s hard to believe we are fast approaching the end of the financial year in Australia. A year like no other! With the craziness of
Scale is a journey. …and like any journey, without the right plan in place, the road to scale can be chaotic and potentially detrimental. Every
I have come across so many organisations that are scaling up asking themselves if they should invest or focus on/in customer success or Sales? While
I’ve recently written a lot about sales playbooks, and customer persona’s (read my blog here) the two go hand in hand with the personas being
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