Creating a Unique Selling Proposition (USP) and value proposition is an essential part of any successful marketing strategy. There is an estimated 20% failure rate
Customers are the beating heart of any business; they are the lifeblood that keeps the organisation running. Without customers, there would be no need for
Over the past few weeks, I’ve been helping my mum notify companies in the UK of the sad passing of my dad. As anyone who
If, Inspired Employees + Customer Value = Business Results, how can you ensure Customer Value is delivered consistently? To Be Effective, You Must Act with
Sales efficiency and effectiveness are two concepts that are often overlooked in the sales industry. It’s so easy to get lost in the whirlwind of
As organisations scale, one of the most common challenges is the misalignment between the different go-to-market teams, comprised of your marketing, sales, and customer success
Can you describe your typical working day? How many hours are you productive? How many of these are billable? If you find yourself fumbling to
The productivity of the customer success team is often used to assess the health of a company. How many tickets are the representatives closing? How
It is that time of year again — the leaves are changing colour, the air is getting cooler, and, for many people, the end of
It’s challenging to work in sales. Constantly having to develop new and innovative ways to sell your product or service can be exhausting, and it’s
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